The Premise

Humans are thought to be the more ‘sophisticated’ descendant of apes, yet we often fall into the same traps as our primate ancestors. Moreover, we often face more severe consequences for those inherited behaviors when they are reproduced in our modern world. This site will attempt to examine the complex relationship between humans and technology at the intersection of psychology, evolutionary anthropology, applied economics and philosophy. Some times it will fall short of reader’s expectations, this is to be expected- I too am just a monkey, trying to learn as I go. But with a healthy dose of humor and a sprinkle of almighty SCIENCE, perhaps we can learn a few things together or at least have a meaty discussion to chew on.

Writing across the web

How Sales Leaders Can Contribute To Their Organization’s Sustainability Efforts, Forbes, April 2023

Employer Branding is the New Marketing Imperative, MIT Sloan, July 2022

Why Privacy Is “The Most Essential Battle Of Our Time”, Forbes, May 2022

Women’s History Month Masked a Hidden Pandemic, Forrester, April 2022

The monkey Behind the Branches

Alex Schanne is a researcher currently working for Forrester Decisions, working her way to grad school to continue learning about the intricate relationship between humans, society, technology and health. With her colleagues at Forrester, she focuses her research and writing on business issues impacting organizations today including: DEI in branding, employee and customer experience, and ESG and purpose at work.

Alex holds a Bachelor’s degree in psychology from the University of Pennsylvania, with a concentration in consumer behavior and a certificate in Data Science and Visualization.

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